The website client (an individual or the whole team representing the client company) agrees that:
  1. I’ve thought through the most important messages that my website must communicate to my company’s clients.
  2. I will not use my competitors’ websites as my measure of content direction and design success. Nor will I commission a site imitation.
  3. I will be clear in my design preferences and content selection.
  4. My changes in design and content preferences will be accompanied with a change in scope.
  5. I w...

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